Depop

In my research and planning course, I partnered with a real client, Depop, to deliver data-driven consumer insights. I analyzed syndicated data (GWI, MRI Simmons, Nielsen), conducted social listening using Talkwalker and Hootsuite, and led both qualitative and quantitative research, including interviews and Qualtrics surveys. I applied A/B and monadic testing to evaluate concepts and translated complex findings into clear, strategic recommendations through Excel and data visualization.